NY Times Classified Section Continues to Shrink

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Date: January 07, 2002 at 10:51:19
From: webmaster
Subject: NY Times Classified Section Continues to Shrink

Back in the 80's when I lived on Long Island, I would look at the Sunday Classified Section and the whole first page would be full of gigantic ads from Temp Agencies Like Solo/Comospolitan, Essex and others.

Gradually over the years, the gigantic full length ads disappeared but the first page of the NYT classified section was still always full of temp agency advertising.

Now today, 1/7/01, not only are there not enough temp agency ads to fill the first page of the Times Sunday Classified, but the times has actually added a weekly column to the first page of the section titled "Job Market". This seems to indicate that the times does not expect there to be enough large ads to fill the first page of the classified section for some time to come.

While the lack of ads may be due to companies not hiring, it was reported some time ago that many companies were moving their advertising money from newspaper classifieds to internet job sites, like monster.com and hotjobs.com.

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