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Date: March 24, 2001 at 19:07:49
From: Marion
Subject: Online Job Sites Attract Traffic From Newspapers

URL: Yahoo News


Copyright Yahoo News

Saturday March 24 11:57 AM ET
Online Job Sites Attract Traffic From Newspapers

By Sarah Rose

NEW YORK (Reuters) - Although online job sites are suffering as the U.S. economy slows, analysts say they may weather the downturn as they steal revenue from newspaper classified ads.

Analysts who follow recruitment sites such as Monster.com, a unit of TMP Worldwide Inc. (NasdaqNM:TMPW - news), and HotJobs.com Inc. (NasdaqNM:HOTJ - news) worry that the collapse of the dot-com companies will mean fewer firms paying to post job advertisements, just as the number of people looking for work increases.

TMP Worldwide closed at $41-3/8 on Friday, well off a 52-week high of $91, though the company has outperformed the technology-laden Nasdaq stock market by 18 percent over the past year. HotJobs.com, which has trailed the Nasdaq by 47 percent, closed at $5-1/4 on Friday, off its year high of $31-7/8.

``The market seems to be coming to the conclusion that as the economy comes down, (online) advertising for jobs will come down, as has historically been the case with newspaper classified ads,'' said Thatcher Thompson, an analyst with Goldman Sachs.

But Thompson said he expected the companies would continue to grow. ``There's one big caveat and that is the ongoing transition from newspaper classifieds to online boards,'' he said.

Traffic at Internet recruiting sites has increased by nearly 40 percent over a year ago, according to data collected by research firm Jupiter Media Metrix.

Yet analysts worry that without an economic ``soft landing'' the number of companies hiring will not keep pace with the number of new job seekers hitting the sites.

``Its clear that the economy is much worse than expected and this could have a negative impact on job boards,'' said Andrea Williams Rice, analyst with Deutsche Banc Alex Brown.

Recruiting online allows companies to reach a broader audience than newspapers alone, analysts say.

``Corporations now understand the model,'' of online recruiting said Christopher Boone, an analyst with research firm IDC. ``It's cheaper, reaches a broader audience, and niche audiences,'' such as Information Technology workers.

And the implosion of dot-com companies which once advertised heavily on the boards may be a boon for more established firms that have had a difficult time filling skilled technical positions, analysts say.

``The cut-backs in Internet related industries created a large available talent pool that knows how to find things online, including jobs,'' Marc Engel, an analyst with Alexa Research, a unit of Amazon.com (NasdaqNM:AMZN - news), said recently.


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