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Date: March 22, 2001 at 21:04:53
From: webmaster
Subject: The Company Where Everyone Is A Temp

Sunday NY TIMES Article June 11, 2000:

"Back in 1992, an ex-Intel vice president named William Davidow was the co-author of "The Virtual Corporation," in which he predicted that the flow of electronic information would enable companies to completely decentralize themselves. Most functions could be spun out on their own -- product development, manufacturing, inventory management, sales and returns. At the time, much of what he wrote was dismissed as hype and wishful thinking. Since then, however, his venture capital firm, Mohr, Davidow Ventures, has made major investments in companies like Agile Software and Datasweep that produce software to help companies evolve into virtual entities. "So much of what we see in the business-to-business Internet space is about having the ability to coordinate relationships between different entities," Davidow says. "That's going to have tremendous impact. The Internet dramatically reduces the cost of carrying on a lot of functions outside a firm."

The model that business futurists like to hold up is the movie industry. When you see a blockbuster at the multiplex, it says Sony or Paramount in big letters, but that name tells you almost nothing about who actually made the movie. In Hollywood, nearly everything is contracted out -- the casting, the costumes, the craft services -- and when the movie is done, everybody disperses to go work on whatever they've got lined up next. Many different kinds of goods and services may end up being produced in the same manner. "In the future, when I order something over the Web, the brand isn't going to be as important as getting what I want," says Tom Sears, director of product marketing for PTC, a maker of Internet software. "And that product will actually be provided by a big group of companies who come together almost in real time to get me what I need."

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